In class this week, we covered the topic of video marketing. I brought up the trendy lululemon athletica as an example of a company that makes use of videos for product demonstrations. Recently, lululemon launched their swim collection with a video featuring three of their ambassadors doing paddleboard yoga in the apparel.
I know I'm the travel guru on this blog, so listen up. You should follow @lululemon because they are a global company, with retail locations across the world and headquarters in Vancouver, British Colombia. Whether you are traveling in Australia, New Zealand, The UK, Canada or somewhere the US, there are lululemon stores for the shopping, and yoga-ing! Lululemon stores and showrooms offer complimentary yoga classes every week, so go travel and do some yoga while you're at it. For more great talk about travel from lululemon, check out their blog, and don't forget to follow @lululemon
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